Privacy Policy for Aeolian Flora

Introduction

Aeolian Flora ("we", "our", or "us") is committed to protecting the privacy and personal data of our customers, website visitors, and service users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our services, including bespoke floral arrangements, event floristry, corporate flower subscriptions, sustainable flower sourcing, nationwide delivery, and botanical art installations. We operate in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the UK.

Information We Collect

We collect various types of information to provide and improve our services to you.

• Personal Identification Information: This includes your name, address, email address, phone number, and delivery details when you place an order, make an inquiry, or subscribe to our newsletters.
• Payment Information: When you make a purchase, we collect payment details such as credit/debit card numbers. Please note that we do not store full payment card details on our servers; these are processed securely by third-party payment processors.
• Order Details: Information related to your purchases, including product preferences, bespoke requests, and delivery instructions.
• Communication Data: Records of your communications with us, including emails, phone calls, and any feedback you provide.
• Technical Data: Information about your device and how you interact with our online platform, such as your IP address, browser type, operating system, and browsing activity. This is collected through cookies and similar technologies.

How We Use Your Information

We use the collected information for various purposes, primarily to provide and enhance our floral design and distribution services.

• To Fulfill Orders: Processing your orders for bespoke floral arrangements, event floristry, and managing deliveries.
• To Communicate With You: Sending order confirmations, delivery updates, responding to your inquiries, and providing customer support.
• For Marketing Purposes: With your consent, sending you promotional emails about new products, services, special offers, or relevant news. You can opt-out at any time.
• To Improve Our Services: Analyzing usage data to understand customer preferences, improve our website functionality, and develop new floral offerings.
• For Legal Compliance: Fulfilling our legal and regulatory obligations.

Legal Basis for Processing Personal Data (GDPR)

We only process your personal data when we have a legal basis to do so, including:

• Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party (e.g., fulfilling your flower order).
• Legitimate Interests: Processing is necessary for our legitimate interests, provided these are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud).
• Consent: Where you have given explicit consent for us to process your data for a specific purpose (e.g., marketing communications). You have the right to withdraw consent at any time.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

Disclosure of Your Information

We may share your information with trusted third parties under specific circumstances:

• Service Providers: We work with third-party service providers who assist us in operating our business (e.g., payment processors, delivery services, IT support). These providers are obliged to protect your information and only use it for the purposes for which it was disclosed.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be part of the transferred assets.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. We regularly review our security procedures to consider new technologies and methods.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. This period may vary depending on the type of data and our relationship with you.

Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Lodge a Complaint: You have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Aeolian Flora

14 Windrush Gardens,

Suite 201, Woodstock Road,

Oxford, Oxfordshire, OX2 7RL,

United Kingdom